STORE POLICY

Effective Date: 6.4.26

1. Who We Are

LiftLab is an online retailer that sells fitness products through a dropshipping business model to customers located in the United States.

If you have any questions regarding this Privacy Policy or our privacy practices, you may contact us

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2. Information We Collect

We may collect the following categories of personal information:

Information You Provide Directly

When you place an order, create an account, subscribe to communications, or contact us, we may collect:

• Full name

• Billing address

• Shipping address

• Email address

• Phone number

• Payment information

• Account credentials (if applicable)

• Customer service communications

Payment Information

Payments are processed securely through third-party payment providers. LiftLab does not store complete credit card numbers or payment credentials on its servers. Payment information may be processed by our payment partners, including providers supporting credit card payments and Apple Pay transactions.

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Device information

• Operating system

• Website usage data

• Referring URLs

• Pages viewed

• Time spent on pages

• Date and time of visits

Cookies and Similar Technologies

We use cookies, pixels, analytics tools, and similar technologies to improve website functionality, analyze traffic, personalize user experiences, and support marketing activities.

For more information, see the "Cookies and Tracking Technologies" section below.

3. How We Use Your Information

We may use your personal information for the following purposes:

• Processing and fulfilling orders

• Providing customer support

• Managing accounts and transactions

• Sending order confirmations and shipping updates

• Improving website performance and user experience

• Preventing fraud and unauthorized activity

• Complying with legal obligations

• Sending promotional communications where permitted by law

• Conducting analytics and business operations

We process personal information only where we have a legitimate business purpose or other lawful basis to do so.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies provided by Wix and third-party service providers.

Cookies may be used to:

• Enable website functionality

• Remember user preferences

• Analyze website performance

• Measure marketing effectiveness

• Improve user experience

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

Third-party analytics and advertising partners may also use cookies and similar technologies to collect information about your interactions with our website.

5. Third-Party Service Providers

We work with trusted third-party providers to operate our business and deliver services.

These providers may include:

• Wix (website hosting and e-commerce platform)

• Payment processors supporting credit cards and Apple Pay

• Shipping and logistics providers

• Dropshipping suppliers and fulfillment partners

• Analytics providers

• Marketing and email service providers

• Customer support tools

These third parties may have access to personal information only as necessary to perform services on our behalf and are expected to protect such information in accordance with applicable laws and contractual obligations.

6. Dropshipping Fulfillment

Because LiftLab operates using a dropshipping model, customer order information may be shared with suppliers and fulfillment partners for the purpose of processing, packaging, and shipping purchased products.

Information shared may include:

• Customer name

• Shipping address

• Contact information

• Order details

Such information is shared only as necessary to fulfill orders.

7. Disclosure of Personal Information

We do not sell personal information for monetary consideration.

We may disclose personal information:

• To service providers and business partners

• To fulfill customer orders

• To comply with legal obligations

• To respond to lawful requests from government authorities

• To protect our rights, property, or safety

• In connection with a merger, acquisition, financing, or sale of business assets

8. Data Retention

We retain personal information only for as long as necessary to:

• Fulfill the purposes described in this Privacy Policy

• Maintain business records

• Comply with legal, tax, accounting, and regulatory obligations

• Resolve disputes

• Enforce agreements

Retention periods may vary depending on the nature of the information and applicable legal requirements.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

While we strive to protect your information, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.

10. Customer Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information.

These rights may include:

• The right to know what personal information we collect

• The right to access personal information

• The right to correct inaccurate information

• The right to request deletion of personal information

• The right to obtain a copy of personal information

• The right to opt out of certain data-sharing activities where required by law

• The right not to be discriminated against for exercising privacy rights

To exercise any applicable privacy rights, contact us using the information provided in this Privacy Policy.

We may verify your identity before processing certain requests.

11. International Data Transfers

Although LiftLab primarily serves customers in the United States, some service providers, suppliers, or technology partners may process information in countries outside the United States.

When personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are implemented to protect personal information consistent with applicable privacy laws.

By using our services, you acknowledge that your information may be transferred to and processed in jurisdictions that may have different data protection laws than your place of residence.

12. Children's Privacy

Our website and services are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take appropriate steps to delete such information.

Parents or guardians who believe their child has provided personal information may contact us.

13. Marketing Communications

If you subscribe to marketing communications, we may send promotional emails regarding products, offers, and updates.

You may opt out of receiving marketing communications at any time by:

• Clicking the unsubscribe link in our emails

• Contacting us directly

Opting out of marketing communications does not affect transactional messages related to orders or customer service.

14. Right to Lodge a Complaint

If you believe that your privacy rights have been violated, you may contact us using the contact information provided in this Privacy Policy.

You also have the right to lodge a complaint with a competent data protection authority, consumer protection agency, attorney general, or other supervisory authority responsible for privacy matters in your jurisdiction, where applicable.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs.

Any updates will be posted on this page with a revised effective date. Continued use of our website following changes constitutes acceptance of the updated Privacy Policy.